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From Billboards to Bottom-Funnel Results
Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and revenue growth strategies. The discussi...
About This Episode
From Billboards to Bottom-Funnel Results is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinb...
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This episode belongs to MarTech Podcast // Marketing + Technology = Business Growth.
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Episode Details
Published Apr 6, 2026, 00:39:42 long, audio available.
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Questions About This Episode
What is From Billboards to Bottom-Funnel Results about?
Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and revenue growth strategies. The discussion covers real-time bidding for screen selection, device-level exposure tracking for attribution, and multi-channel retargeting capabilities that connect physical world impressions to digital follow-up campaigns. See Privacy Policy at and California Privacy Notice at .
Where can I listen to From Billboards to Bottom-Funnel Results?
You can listen to From Billboards to Bottom-Funnel Results online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is From Billboards to Bottom-Funnel Results from?
From Billboards to Bottom-Funnel Results is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything.
How long is this episode?
This episode is 00:39:42 long.
When was this episode published?
This episode was published on Apr 6, 2026.
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Are there related episodes from MarTech Podcast // Marketing + Technology = Business Growth?
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