What’s the question every board asks that most marketers aren’t ready for?
May 1, 2026 - 00:05:42
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Radio and PodcastLive Radio & PodcastsDigital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed traditional billboards into a f...
Big prediction for the future of the digital out-of-home industry is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Digital out-of-home advertising is becoming programmatically targetable a...
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Published Apr 7, 2026, 00:04:34 long, audio available.
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Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed traditional billboards into a full-funnel marketing channel. The conversation covers real-time bidding for screen selection across 97 venue types, attribution methods including foot traffic and brand lift studies, and retargeting capabilities that connect physical world exposure to digital follow-up campaigns. See Privacy Policy at and California Privacy Notice at .
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Big prediction for the future of the digital out-of-home industry is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything.
This episode is 00:04:34 long.
This episode was published on Apr 7, 2026.
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