Why dark patterns matter Manisha Kapoor @ ASCI [S02, #15]

Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you’ve encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire! 👉 Listen to the podcast to learn about:- 01:38 - What are dark patterns? 07:30 - Taking action against dark patterns 22 : 45 - Paid reviews and disguised advertising 26:00 - Confirmshaming 📄 Click here to read the transcript Enjoyed the episode? Please consider listening to the other episodes and

You can listen to Why dark patterns matter Manisha Kapoor @ ASCI [S02, #15] online on Radio and Podcast. Open the player on this page to stream the available audio.

Why dark patterns matter Manisha Kapoor @ ASCI [S02, #15] is an episode from Marketing with Vani by Akshay Datt.

This episode is 27:56 long.

This episode was published on Dec 1, 2022.

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