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Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show market...
Ever wondered how Indian culture influences business and marketing? In this episode, we sit down with Santosh Desai, a distinguished authori...
Ever wondered how new brands manage to make it big in crowded markets? In this episode, we sit down with Emmanuel Probst, an expert in brand...
How do the most successful entrepreneurs overcome the early challenges of sales and marketing? Join Scott Clary, an entrepreneur and host of...
Chris Maffeo, an expert in brand building with a unique approach that combines marketing and sales, shares his insights on the Maffeo Drinks...
Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing...
We're talking challenger thinking, the secret sauce to creating a whole new playbook. Masters’ Union, with its bold approach to education, i...
Don’t be a salesperson- provide genuine value to your community members. Brands that want to have thriving communities must look beyond offe...
Rebranding is one of the hottest topics in marketing and yet terribly misunderstood! What is rebranding? How does it benefit my brand? And w...
If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ w...
TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the righ...
Cindy Gallop is the founder of MakeLoveNotPorn, the world's first and only user-generated, human-curated social sex video-sharing platform....
Is voice set to become bigger than video? Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high pr...
Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new br...
Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses t...
Your business can only be as big as the market you choose to play in. How you define your market determines how big you get. Vani shares som...
Why bother with consumer research? To understand people's motivations. If you don’t know the psychology behind what people say and do, how w...
Data data everywhere, but not an iota of insight! You’ve gathered a ton of data, but what do you do with it? How do you turn your data into...
Today, each e-Commerce business owns the entire value chain of a transaction but ONDC or Open Network for Digital Commerce proposes to make...
What is good design? Good design is everything. It's a verb and a noun. Design is the secret to enhancing every aspect of the brand experien...
Don't we all want to create iconic brands even as we launch a new brand? But when the brand is new, when one has just started out, there's l...
Every year, millions of new brands emerge. In the digital age, where our attention spans are less than that of goldfish, a cohesive brand st...
What is an iconic brand? How do brands become iconic? Are all familiar brands iconic? How do iconic brands evolve to stay relevant to their...
Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vi...
Digital transformation is the current industry buzzword, but is the industry ready for true digital transformation, or is it merely paying l...
Shiv and Vani discuss why, in today's context of digital, FMCG companies or 'Fast Moving Consumer Goods' companies are in fact slow! Listen...
Everyone has heard about the new normal, but for people in marketing, what does the new normal look like? What are the ways in which custome...
Go digital, get growth- the pandemic has changed rules for the B2B segment. How to better address pain points? Will branding become indispen...
Out with the old, in with the new- companies must pull their socks up if they want to succeed in a digitized world! In this episode, Vani sp...
What’s this buzz about Purpose Marketing?! Is it really necessary for brands to stand for a good cause for society? Listen on to understand...
In today's ultra-cluttered mind, media and madness how does one make a brand stick in the consumer's mind? By creating distinctive brand ass...
In this mobile-first world, one must include YouTube in the marketing plan. But is it wise to blindly copy-paste TV ads on YouTube and make...
If we were to put it in numbers, 10% of the internet users in the country are ‘India’. The rest is Bharat! Yet most of us marketers fail to...
In India, 80% of celebrity usage in the advertising industry is not thought through! In this episode, Vani speaks with Bobby Pawar and Subha...
Of course, a celebrity brings stature and immediate awareness - but how does one make sure one picks the right one, and what all goes into m...
Everyone knows of the legendary war between Coke and Pepsi in the 90s. In spite of Coke winning the title sponsorship for the 1996 World Cup...
This episode is truly a special one! The one where you’ll deep dive into the brain of a man with the Midas touch, founder of one of India’s...
Today every brand willy nilly has performance marketing as part of its promotion mix. But can it alone bring value in the long term? In this...
What is performance marketing? How can one get the best deal? Why does it come cheaper at times and not so cheap at other times? In this epi...
Are you clear about the problem you are solving for? Seems simple yet it's the one thing start-ups struggle with most. Rohit Bhayana, Co-fou...
Influencer marketing has become an essential part of the digital marketing mix! In this episode, Vani speaks with Subhash Kamath, Chairman a...
Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact? Well, the secret lies in some...
Are you someone who checks out the Instagram page of a brand first rather than stopping by at their website? In this episode, Vani speaks wi...
Building a brand is just like a jigsaw. And a clearly defined brand philosophy is one such crucial piece! In this episode, Vani speaks with...
I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100. In this episode, Vani speaks with Shas...
Creating is easy, what to create is a million-dollar question! In the first episode of Marketing with Vani, we have Aashish Chopra, Vice Pre...