Only culturally relevant brands can grow big!
Ever wondered how Indian culture influences business and marketing? In this episode, we sit down with Santosh Desai, a distinguished authori...
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Business
Marketing with Vani
Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show market...
Episodes
20 of 45 episodes
How you can start small, yet win big
Ever wondered how new brands manage to make it big in crowded markets? In this episode, we sit down with Emmanuel Probst, an expert in brand...
From first 100 fans to market leadership
How do the most successful entrepreneurs overcome the early challenges of sales and marketing? Join Scott Clary, an entrepreneur and host of...
Mixing spirits and strategies: Chris Maffeo's brew for branding | Chris Maffeo @Maffeo Drinks (S3, #E1)
Chris Maffeo, an expert in brand building with a unique approach that combines marketing and sales, shares his insights on the Maffeo Drinks...
How brands grow | Byron Sharp [S02, #24]
Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing...
Challenger thinking: the art of breaking category codes | Pratham Mittal @ Masters' Union [S02, #23]
We're talking challenger thinking, the secret sauce to creating a whole new playbook. Masters’ Union, with its bold approach to education, i...
How to monetize communities without 'selling' | Neela Kaushik @ GurgaonMoms [S02, #22]
Don’t be a salesperson- provide genuine value to your community members. Brands that want to have thriving communities must look beyond offe...
The rebranding manifesto | Lulu Raghavan @ Landor [S02, #21]
Rebranding is one of the hottest topics in marketing and yet terribly misunderstood! What is rebranding? How does it benefit my brand? And w...
The community-building playbook | Aarti Pandey @ Freedom from PCOS [S02, #20]
If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ w...
How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]
TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the righ...
Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]
Cindy Gallop is the founder of MakeLoveNotPorn, the world's first and only user-generated, human-curated social sex video-sharing platform....
How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]
Is voice set to become bigger than video? Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high pr...
Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]
Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new br...
Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]
Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses t...
How to define your market [S02, #14]
Your business can only be as big as the market you choose to play in. How you define your market determines how big you get. Vani shares som...
Consumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13]
Why bother with consumer research? To understand people's motivations. If you don’t know the psychology behind what people say and do, how w...
Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]
Data data everywhere, but not an iota of insight! You’ve gathered a ton of data, but what do you do with it? How do you turn your data into...
A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11]
Today, each e-Commerce business owns the entire value chain of a transaction but ONDC or Open Network for Digital Commerce proposes to make...
Design: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10]
What is good design? Good design is everything. It's a verb and a noun. Design is the secret to enhancing every aspect of the brand experien...
Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]
Don't we all want to create iconic brands even as we launch a new brand? But when the brand is new, when one has just started out, there's l...