Challenger thinking: the art of breaking category codes Pratham Mittal @ Masters' Union [S02, #23]

We're talking challenger thinking, the secret sauce to creating a whole new playbook. Masters’ Union, with its bold approach to education, is breaking category codes. Pratham Mittal reveals how they’re using challenger marketing tactics to solve pain points in ways traditional schooling could never imagine! 👉 Listen to the podcast to learn about:- ➡️ Why is challenger thinking difficult? ➡️ Product-led marketing : strategy for building challenger brands ➡️ Attacking the market leader 📄 Click here to read the text version of the episode. Enjoyed the episode? Please consider listening to the other episodes and

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Challenger thinking: the art of breaking category codes Pratham Mittal @ Masters' Union [S02, #23] is an episode from Marketing with Vani by Akshay Datt.

This episode is 26:29 long.

This episode was published on Jun 5, 2023.

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