How brands grow Byron Sharp [S02, #24]

Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don’t Know" is the modern Bible of marketing and tackles fundamental concepts that marketers often mess up. This episode is a crash course in marketing principles that are relevant to today's business growth. Listen on! 👉 Listen to the podcast to learn about:- ➡️ Why are light buyers important? ➡️ Price promotions don’t get you new consumers ➡️ Loyalty programs have weak effect on loyalty ➡️ Why advertising need not be persuasive Click here to read the text version of the episode. Enjoyed the episode? Please consider listening to the other episodes and

You can listen to How brands grow Byron Sharp [S02, #24] online on Radio and Podcast. Open the player on this page to stream the available audio.

How brands grow Byron Sharp [S02, #24] is an episode from Marketing with Vani by Akshay Datt.

This episode is 46:32 long.

This episode was published on Jun 16, 2023.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Marketing with Vani when more episodes are available from the podcast feed.