
Only culturally relevant brands can grow big!
Jul 3, 2024 - 34:56
Radio and PodcastLive Radio & Podcasts![How brands grow Byron Sharp [S02, #24] artwork](https://img.transistor.fm/IBzMEpUhouhN478PSHnjwMZfaPr4vy6BEh7YBhdt-2Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUzMDcv/MTcxMTk0NDc0OC1h/cnR3b3JrLmpwZw.jpg)
Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don’t Know" is the modern Bible of m...