Contract to Expand: building a winning consumer brand Dhruv and Dhruv @ Arata [S02, #16]

Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment’s specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata! 👉 Listen to the podcast to learn about:- 05:00 -Why have a core target offering? 19:23 - Why sharpen brand proposition? 20:25 - Should revenue share decide brand positioning? 24:58 - Benefits of having seasoned investors 📄 Click here to read the transcript Enjoyed the episode? Please consider listening to the other episodes and

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Contract to Expand: building a winning consumer brand Dhruv and Dhruv @ Arata [S02, #16] is an episode from Marketing with Vani by Akshay Datt.

This episode is 27:58 long.

This episode was published on Dec 17, 2022.

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