
Only culturally relevant brands can grow big!
Jul 3, 2024 - 34:56
Radio and PodcastLive Radio & Podcasts![Consumer research is an art Julia Ismalkowa @ Izmalkowa [S02, #13] artwork](https://img.transistor.fm/6FHse5iZ9ow4eMq35G8nHnI7hAvz0vZDAj9tSTVvMRo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTYv/MTcxMTk0NDY5MS1h/cnR3b3JrLmpwZw.jpg)
Why bother with consumer research? To understand people's motivations. If you don’t know the psychology behind what people say and do, how will you address their pain points? How will you solve their problems? In this ep...