Episode 004 - Why survey results are often so wrong

The most critical metric when gathering feedback from our people is the same metric that is totally ignored. If you don't know your RESPONSE RATE, then you won't know if your results are meaningful or meaningless, whether interpretable or misinformation. Takeaways: At (1:30): Why your old professor had it right: results are only interpretable if you have high response rate. At (3:50): Our gut feeling about surveys is correct - we're only hearing from the extremes. Here's how to avoid this. At (4:50): You would never consider doing this, yet we do it with our customer feedback all the time! Your Gift! Visit to download your free infographic of The 9 Principles of Customer Feedback. I'll also email you an explainer video so you can quickly and effectively apply these principles to keep your clients, members, students and customers forever. Learn More: Read "The Survey Playbook": Amazon & Kindle

You can listen to Episode 004 - Why survey results are often so wrong online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 004 - Why survey results are often so wrong is an episode from Keep Your Customers Forever by Dr. Matt Champagne.

This episode is 10:02 long.

This episode was published on Jan 24, 2018.

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