Closing the Loop with Your Audience

The greatest positive impact you can have on your "audience" (clients, members, students, attendees, customers) is to "close-the-loop": share back some results you gathered from the surveys they answered. This proves that their voice was heard, shows them how they compare to others and is the biggest WIIFM (what's in it for me) possible. Doc Champagne explains why Closing-the-Loop is the most important of the 9 Principles of Customer feedback. It generates the highest possible response rate and creates a huge WOW factor because it is so rarely done. Key Points: The technology has long existed to easily do this, so why aren't you doing it? There is a right and wrong way to close-the-loop, but it is far more forgiving than violating other Principles of Customer Feedback Your audience will feel more engaged and connected with your organization even though they are simply filling out an online survey! Closing-the-Loop makes your audience WANT to respond to your questions again and again. Your Gift! Visit to download your free infographic of The 9 Principles of Customer Feedback. I'll also email you an explainer video so you can quickly and correctly apply these principles to keep your clients, members, students and customers forever. Learn More: Read "The Survey Playbook": Amazon & Kindle

You can listen to Closing the Loop with Your Audience online on Radio and Podcast. Open the player on this page to stream the available audio.

Closing the Loop with Your Audience is an episode from Keep Your Customers Forever by Dr. Matt Champagne.

This episode is 10:10 long.

This episode was published on Dec 9, 2020.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Keep Your Customers Forever when more episodes are available from the podcast feed.