S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein

Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be. » Learn more at In this episode, we’re joined by Mordy Oberstein, a leading voice in SEO, to break down what these changes mean for brand builders, marketers, and strategists alike. But this isn’t your standard SEO conversation. We explore: • Why brands should stop relying on Google for discoverability • The difference between being found vs being known • How SEO and branding are more connected than ever • What LLMs are doing to content, reputation, and brand recall • Why your future visibility depends more on brand codes than keyword rankings Whether you’re a CMO, strategist, or founder, this is a wake-up call to rethink your brand visibility strategy in an AI-first internet.

You can listen to S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein online on Radio and Podcast. Open the player on this page to stream the available audio.

S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein is an episode from JUST Branding by JUST Branding - by Jacob Cass & Matt Davies.

This episode is 00:45:38 long.

This episode was published on Aug 29, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from JUST Branding when more episodes are available from the podcast feed.