S08.EP15 — Customer Experience Psychology: How to Build a Memorable Brand with Si Elliott
What makes a customer experience memorable? Learn more at https://justcreative.com/podcast In this episode, Jacob Cass speaks with customer...
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JUST Branding
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the...
Episodes
20 of 144 episodes
S07.EP14 - Brands, Bots, Buyers: How AI Is Changing Brand Choice with Asha Parmar
AI is no longer simply helping consumers make decisions. It is becoming an active participant in what they discover, trust and buy. Learn mo...
S07.E13 - Why Story Still Wins in Brand Building with Park Howell
Why do stories move people in ways that facts, features and clever messaging rarely can? Learn more at justcreative.com/podcast In this epis...
S07.EP12 - Creative Leadership & The Future of Branding with Ekaterina Solomeina
In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Ac...
S07.EP11 - Pricing Creative Work with Jonathan Stark
In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching...
S07.EP10 - The Science of Brand Associations with Ulli Appelbaum
In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and au...
S07.EP09 - From Execution to Expertise with David C. Baker
In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices...
S07.EP08 - Why Most Agencies Sound The Same + How to Really Differentiate with Emily Penny
In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentia...
S07.EP07 - Founder Branding with Amelia Sordell
Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing. Learn...
S07.EP06 - UX & UI — The Brand Experience Gap w/ Alexander Lofthouse
In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience....
S07.EP05 - Why Most Designers Won’t Last (and What AI Can’t Replace) with James Martin
Why do some designers build lasting careers while others fade out? In this episode of JUST Branding, we sit down with James Martin , founder...
S07.EP04 - Designers Don’t Build Brands with Kevin Finn
In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, t...
S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian
B2B rebrands do not fail because of the logo. They fail because the organisation was never aligned, the board never believed in it, and the...
S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe
We’re joined by Nikkia Adolphe , Chief Innovation Officer at BrandSavor , to unpack the role PR plays in turning brand strategy into somethi...
S07.EP01 - Beyond Personal Branding: Debbie Millman on Character, Symbols, and Brand DNA
We sit down with Debbie Millman, one of the most influential voices in design and brand thinking, to talk about what endures when trends fad...
S06.EP21 - Best of 2025 (Season 6)
We’re closing out 2025 with a highlight reel from Season 6 of JUST Branding. This year we sat down with some serious heavy hitters, includin...
S06.EP20 - From Kickstarter to Cult Brand w/ Brandon Kim, Brevitē
From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest. Learn more at https://justcreative...
S06.EP19 - Make Your Brand Famous with Dan Cushing and Diego Borgo
In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks lik...
S06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield)
How do you reimagine one of the world’s most powerful brands? Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partne...
S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a B...