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JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the...

Episodes

20 of 146 episodes

S07.EP17 - 10 Design Industry Beliefs That Might Be Complete Bullshit with Massimo Zefferino (The Angry Designer)

What if some of the most common advice in the design industry is complete bullshit? "Good design speaks for itself." "More concepts mean mor...

01:18:20Oct 26, 2026

S07.EP16 - Does Purpose Really Sell? The TOMS Story with Justin Herber

Does purpose really sell? TOMS helped prove that a business could connect commercial growth with positive impact. Its One for One model tran...

00:57:42Oct 3, 2026

S08.EP15 — Customer Experience Psychology: How to Build a Memorable Brand with Si Elliott

What makes a customer experience memorable? Learn more at https://justcreative.com/podcast In this episode, Jacob Cass speaks with customer...

01:12:10Sep 17, 2026

S07.EP14 - Brands, Bots, Buyers: How AI Is Changing Brand Choice with Asha Parmar

AI is no longer simply helping consumers make decisions. It is becoming an active participant in what they discover, trust and buy. Learn mo...

00:51:29Aug 31, 2026

S07.E13 - Why Story Still Wins in Brand Building with Park Howell

Why do stories move people in ways that facts, features and clever messaging rarely can? Learn more at justcreative.com/podcast In this epis...

01:04:25Aug 13, 2026

S07.EP12 - Creative Leadership & The Future of Branding with Ekaterina Solomeina

In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Ac...

01:06:17Jul 30, 2026

S07.EP11 - Pricing Creative Work with Jonathan Stark

In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching...

00:55:58Jul 9, 2026

S07.EP10 - The Science of Brand Associations with Ulli Appelbaum

In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and au...

01:01:24Jun 25, 2026

S07.EP09 - From Execution to Expertise with David C. Baker

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices...

00:43:42Jun 8, 2026

S07.EP08 - Why Most Agencies Sound The Same + How to Really Differentiate with Emily Penny

In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentia...

00:41:34May 25, 2026

S07.EP07 - Founder Branding with Amelia Sordell

Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing. Learn...

00:54:37May 9, 2026

S07.EP06 - UX & UI — The Brand Experience Gap w/ Alexander Lofthouse

In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience....

00:44:30Apr 21, 2026

S07.EP05 - Why Most Designers Won’t Last (and What AI Can’t Replace) with James Martin

Why do some designers build lasting careers while others fade out? In this episode of JUST Branding, we sit down with James Martin , founder...

01:07:42Mar 31, 2026

S07.EP04 - Designers Don’t Build Brands with Kevin Finn

In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, t...

00:57:45Mar 13, 2026

S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian

B2B rebrands do not fail because of the logo. They fail because the organisation was never aligned, the board never believed in it, and the...

00:56:10Feb 25, 2026

S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe

We’re joined by Nikkia Adolphe , Chief Innovation Officer at BrandSavor , to unpack the role PR plays in turning brand strategy into somethi...

00:40:22Feb 5, 2026

S07.EP01 - Beyond Personal Branding: Debbie Millman on Character, Symbols, and Brand DNA

We sit down with Debbie Millman, one of the most influential voices in design and brand thinking, to talk about what endures when trends fad...

00:54:20Jan 15, 2026

S06.EP21 - Best of 2025 (Season 6)

We’re closing out 2025 with a highlight reel from Season 6 of JUST Branding. This year we sat down with some serious heavy hitters, includin...

00:59:55Dec 29, 2025

S06.EP20 - From Kickstarter to Cult Brand w/ Brandon Kim, Brevitē

From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest. Learn more at https://justcreative...

00:56:36Dec 19, 2025

S06.EP19 - Make Your Brand Famous with Dan Cushing and Diego Borgo

In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks lik...

00:54:17Nov 20, 2025