S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian

B2B rebrands do not fail because of the logo. They fail because the organisation was never aligned, the board never believed in it, and the rollout was treated like a campaign instead of infrastructure. In this episode with Martin Zarian of Factory39, we unpack the uncomfortable realities of branding inside complex organisations. If you work with complex B2B organisations or aspire to operate at board level, this conversation will sharpen how you think about brand as a financial asset, not a marketing layer. No fluff. No shiny case studies. Just the operational truth of what it really takes to make B2B branding work.

You can listen to S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian online on Radio and Podcast. Open the player on this page to stream the available audio.

S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian is an episode from JUST Branding by JUST Branding - by Jacob Cass & Matt Davies.

This episode is 00:56:10 long.

This episode was published on Feb 25, 2026.

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