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S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian artwork
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S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian

JUST Branding by JUST Branding - by Jacob Cass & Matt Davies

Feb 25, 202600:56:10Arts

B2B rebrands do not fail because of the logo. They fail because the organisation was never aligned, the board never believed in it, and the rollout was treated like a campaign instead of infrastructure. In this episode w...