Radio and PodcastLive Radio & Podcasts

Search Radio and Podcast

Podcasts›JUST Branding›S07.EP09 - From Execution to Expertise with David C. Baker

Arts

S07.EP09 - From Execution to Expertise with David C. Baker

JUST Branding by JUST Branding - by Jacob Cass & Matt Davies

Jun 8, 202600:43:42Arts

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Learn more at Together,...

Related Episodes

Continue listening to more episodes from JUST Branding.

S08.EP16 - Does Purpose Really Sell? The TOMS Story with Justin Herber

Oct 3, 2026 - 00:57:42

Does purpose really sell? TOMS helped prove that a business could connect commercial growth with positive...

S08.EP15 — Customer Experience Psychology: How to Build a Memorable Brand with Si Elliott

Sep 17, 2026 - 01:12:10

What makes a customer experience memorable? Learn more at In this episode, Jacob Cass speaks with custome...

S07.EP14 - Brands, Bots, Buyers: How AI Is Changing Brand Choice with Asha Parmar

Aug 31, 2026 - 00:51:29

AI is no longer simply helping consumers make decisions. It is becoming an active participant in what the...

S07.E13 - Why Story Still Wins in Brand Building with Park Howell

Aug 13, 2026 - 01:04:25

Why do stories move people in ways that facts, features and clever messaging rarely can? Learn more at ju...

S07.EP12 - Creative Leadership & The Future of Branding with Ekaterina Solomeina

Jul 30, 2026 - 01:06:17

In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx spea...

S07.EP11 - Pricing Creative Work with Jonathan Stark

Jul 9, 2026 - 00:55:58

In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly...

S07.EP10 - The Science of Brand Associations with Ulli Appelbaum

Jun 25, 2026 - 01:01:24

In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, fo...

S07.EP08 - Why Most Agencies Sound The Same + How to Really Differentiate with Emily Penny

May 25, 2026 - 00:41:34

In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack t...