442: How Conversational Banking Unlocks Tomorrow’s Agentic Experiences

AI‑mediated search is rapidly becoming a primary entry point for financial decisions. Customers now start their banking journeys with LLM platforms, not branded sites — and they trust these tools enough to ask sophisticated, advice level questions. Solo host Martin Gill speaks with principal analyst Aurelie L’Hostis to break down this shift and what leaders must do now. Aurelie shares new data on how consumers use third‑party AI assistants for banking queries, why trust is shifting, and how AI‑powered search is reducing human traffic to brand websites. She also outlines the coming rise of agent‑to‑agent interactions and the backstage capabilities that banks must develop before conversational banking can scale.

You can listen to 442: How Conversational Banking Unlocks Tomorrow’s Agentic Experiences online on Radio and Podcast. Open the player on this page to stream the available audio.

442: How Conversational Banking Unlocks Tomorrow’s Agentic Experiences is an episode from Forrester's CX Cast by Forrester.

This episode is 31:06 long.

This episode was published on Apr 2, 2026.

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