EP173: Stockouts, Silences, and Storytelling!

Learn about the importance of keeping your customers in the loop, the sound of customer silence, and the power of creative storytelling! Bite-Sized Delight From the Episode: • Keep Your Customers Informed - Research by Instacart shows that keeping customers aware about inventory and managing their expectations about availability leads to increased order frequency and increased lifetime value of the customer. • Try Being Quiet - Explore the experience created by Amsterdam Schipol Airport and stores in Dublin by considering what it would be like to create a "quiet experience" for your customers. • The Better the Story, the Better the Experience - A playful, edgy story (like laundering in a bank in the Ozarks) creates the kind of intrigue and curiosity that makes customers want to stay at the Bank Haus. Are You Looking for Things We Referenced? • " Why You Should Warn Customers When You're Running Low on Stock " - by Benjamin Knight (Senior Data Scientist at Instacart) and Dmitry Mitrofanov (assistant professor of business analytics at the Carroll School of Management at Boston College) in the Harvard Business Review. • Amsterdam Schipol Airport • Experience This - Episode 82 - "Pizzability, Usability, and Adaptability!" • Coveo - creating an AI-powered experience to help agents deliver the relevant, personalized interactions customers expect • Touch Stay - Digital Welcome Book • The Bank Hause - Marthasville, Missouri rental with great story conceived by Tyann Marcink Hammond • Rate and Review The Experience This! Show Learn more about the Experience This Show and the hosts: Joey Coleman - keynote speaker and author of " Never Lose a Customer Again " Dan Gingiss - keynote speaker and author of " The Experience Maker "

You can listen to EP173: Stockouts, Silences, and Storytelling! online on Radio and Podcast. Open the player on this page to stream the available audio.

EP173: Stockouts, Silences, and Storytelling! is an episode from Experience This! by Joey Coleman and Dan Gingiss (396264).

This episode is 29:18 long.

This episode was published on Oct 18, 2022.

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