Kieran Flanagan — M&A Marketing, The Shift to Media, & Launching a Podcast Network

On the show today is Kieran Flanagan. Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company. I wanted to bring him on because Kieran was at the forefront of putting together the acquisition of The Hustle by HubSpot. They also just launched a podcast network and are heavily investing into YouTube. Kieran is one of the smartest marketing leaders I know and it's fun to watch them innovate at HubSpot. You'll hear about how and why they spent tens of millions of dollars acquiring a media company, his go-to playbook for expanding internationally, and how their marketing has evolved as the product evolved from just a marketing automation tool to a full suite CRM for marketing, sales, support, and operations. More on Kieran: Kieran on Twitter kieranflanagan.io Mentions: The Hustle HubSpot Podcast Network Product Channel Fit Will Make or Break Your Growth Strategy Reform Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. 🙌 Thank Kieran for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community . You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas.

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Kieran Flanagan — M&A Marketing, The Shift to Media, & Launching a Podcast Network is an episode from Everything Is Marketing by Corey Haines.

This episode is 66:33 long.

This episode was published on Oct 19, 2021.

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