Adam DuVander — Developer Marketing & The DEV Content Framework

On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist. I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software. You'll hear about why content is at the heart of developer marketing, common mistakes made when marketing a developer-first product, and the parallels of developer marketing to no-code and web3. More on Adam: @adamd on Twitter Every Developer Developer Marketing Does Not Exist Sponsored by Agorapulse , Ahrefs , The Juice , and 42/Agency — These are the Swipe Files sponsors for all of 2022. If you want to support the show, check them out and tell them Corey sent you. 🙌 Thank Adam for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community . You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas.

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Adam DuVander — Developer Marketing & The DEV Content Framework is an episode from Everything Is Marketing by Corey Haines.

This episode is 70:59 long.

This episode was published on Jan 17, 2022.

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