Laura Lopuch — Cold Email Outreach for Marketers

On the show today is Laura Lopuch. Laura is a sales email consultant, AKA the “Queen of Cold Emails.” I wanted to bring her on because she’s one of the few cold email experts who actually show their work and provide tangible examples of what works. She’s written for Copyhackers and Unbounce as well as spoken at conferences like MicroConf and Shine Bootcamp. You'll hear about email outreach common mistakes and how to fix them, tangible examples of how to use cold email for marketing, and Laura’s frameworks so you can craft your own high converting emails. More on Laura: @waitingtoberead on Twitter lauralopuch.com/everythingismarketing Mentions: Crystal Knows Magic Sales Bot Sponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm 🙌 Thank Laura for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community . You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas.

You can listen to Laura Lopuch — Cold Email Outreach for Marketers online on Radio and Podcast. Open the player on this page to stream the available audio.

Laura Lopuch — Cold Email Outreach for Marketers is an episode from Everything Is Marketing by Corey Haines.

This episode is 64:28 long.

This episode was published on Nov 15, 2021.

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