Kevin Smith — CPG Packaging, Whitebox Testing, & 4 Steps to $2M+/yr

On the show today is Kevin Smith. Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching. I wanted to bring them on because after launching and growing several of his own globally distributed CPG brands with combined revenue over $40M, Kevin discovered his true passion for brand strategy and creative direction. He's worked with high-level clients like Kraft Heinz, Duracell, 7-Eleven, and PayPal. You'll hear about his 4 step process to get every CPG brand to $2M+/yr, how to establish differentiation in a crowded market, and how they test colors, copy, and design to craft high-converting packaging. More on Kevin: Kevin on LinkedIn smashbrand.com Mentions: Building Distinctive Brand Assets Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. 🙌 Thank Kevin for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community . You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas.

You can listen to Kevin Smith — CPG Packaging, Whitebox Testing, & 4 Steps to $2M+/yr online on Radio and Podcast. Open the player on this page to stream the available audio.

Kevin Smith — CPG Packaging, Whitebox Testing, & 4 Steps to $2M+/yr is an episode from Everything Is Marketing by Corey Haines.

This episode is 44:17 long.

This episode was published on Sep 27, 2021.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Everything Is Marketing when more episodes are available from the podcast feed.