The Xero Shoes 10x Growth Story with Steven Sashen

Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68 million. Steven returns to the show to reveal how Xero Shoes jumped to nearly $68M — and the real decisions behind that growth. Hit PLAY to hear: How Xero Shoes leapt from $6M to $68M — and why it still feels like a startup 🔥 The real reason they moved from WooCommerce to Shopify (and what went wrong 👀) Why “best practices” are often bad practices — and what Steven tests instead 📊 The surprising truth about wholesale vs. DTC and where real scale actually comes from 🚀 How Xero Shoes got NBA + WNBA players training in their footwear 🏀 The product philosophy that fuels their growth: make shoes that truly change lives 👣 Key timestamps to dive straight in: [05:00] "Data-Driven, Opinion-Free Marketing" [09:07] Platform Choice Doesn't Drive Conversion [11:42] "Website Launch: A Workable Rush" [14:56] "Scaling Footwear Through Retail Doors" [16:39] Global Privacy Challenges Expand [21:34] "Life-Changing Shoes Inspire Basketball Innovation" [23:39] "Impact of Barefoot-Inspired Footwear" [25:40] Listen to Steven’s Top Tips! Full episode notes here: --- Download our ebook... 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at Love the show? Chloe would love your feedback - leave a review here: or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: Advertising Inquiries: Privacy & Opt-Out:

You can listen to The Xero Shoes 10x Growth Story with Steven Sashen online on Radio and Podcast. Open the player on this page to stream the available audio.

The Xero Shoes 10x Growth Story with Steven Sashen is an episode from eCommerce MasterPlan by Chloë Thomas.

This episode is 40:23 long.

This episode was published on Jan 12, 2026.

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