How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein

Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year. Returning to the podcast a decade after his first appearance, Nathan shares how staying focused on one core product, building trust, and adapting to challenges like COVID and iOS changes have powered their long-term growth – while continuously refining their marketing and operations. Hit PLAY to hear: How they built a $12M eCommerce brand by not launching new products 🚫 The “triple down” strategy that turned one idea into long-term success 💡 Why trust is the factor driving conversions (and how to build it fast) 🔐 The “nice nagging” email strategy that turns procrastinators into customers 📩 What really happened to their business after Apple’s iOS changes 📉➡️📈 How Meta’s new algorithm helps small brands find the right customers 🎯 Key timestamps to dive straight in: [06:00] "T-Shirts Into Memory Blankets" [07:19] "Turning T-Shirts Into Memories" [10:48] Remote Team Dynamics. [15:40] "T-Shirt Prep & Deadlines" [18:30] Women Athletes & Trust Building [20:46] Listen to Nathan’s Top Tips! Full episode notes here: --- Download our ebook... 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at Love the show? Chloe would love your feedback - leave a review here: or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: Advertising Inquiries: Privacy & Opt-Out:

You can listen to How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein online on Radio and Podcast. Open the player on this page to stream the available audio.

How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein is an episode from eCommerce MasterPlan by Chloë Thomas.

This episode is 28:27 long.

This episode was published on Apr 20, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from eCommerce MasterPlan when more episodes are available from the podcast feed.