Ep 76. Siham Lahmine - Morocco by Hand and Heart

Local Connection is Key : Siham emphasizes the importance of involving local people and communities in creating authentic travel experiences that reflect Morocco’s true culture. More than Sightseeing : Her tours focus on immersive, hands-on experiences—such as cooking classes, tea ceremonies, and visits with local producers—that tell the story of Morocco through food. Personal Passion : Siham’s love for storytelling, food, and people led her to leave a more traditional career path and start her own business centered around meaningful travel. Culinary as a Cultural Gateway : She believes Moroccan food is not just about flavors, but a lens into heritage, history, and identity. Supporting Local Artisans : Siham prioritizes working with small producers and artisans, ensuring her tours directly benefit the communities visited. Women in Tourism : As a female entrepreneur in Morocco’s tourism industry, Siham has faced and overcome challenges, and she actively supports empowering women through her work. Beyond Marrakech : While many tourists flock to Marrakech, Siham encourages exploration of lesser-known places like the Rif mountains, the Sahara, and Berber villages. Farm-to-Table Focus : Tours are intentionally curated to include farm visits, showcasing local ingredients and traditional preparation methods. Sustainable Storytelling : She believes that telling the stories of people, places, and products is crucial for preserving culinary heritage in the face of globalization. Experiences with Heart : What sets her company apart is the emotional connection travelers feel—they don’t just visit Morocco, they connect with it. You can learn more about Siham and her company here: Morocco Travel Organizer website Instagram LinkedIn The Taste of Place podcast is sponsored by the World Food Travel Association’s Taste of Place movement. Taste of Place is a global initiative that celebrates culinary culture, food heritage, and the makers behind them. Through the movement, travelers and consumers are encouraged to connect more deeply with destinations and products through their unique flavors and traditions. Learn more at JoinTasteofPlace.org.

You can listen to Ep 76. Siham Lahmine - Morocco by Hand and Heart online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep 76. Siham Lahmine - Morocco by Hand and Heart is an episode from Eat Well Travel Better: The Business of Food Travel by World Food Travel Association.

This episode is 00:43:42 long.

This episode was published on May 29, 2025.

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