Ep 86. Marc Checkley - The Story Before the Sip

In this conversation, you will learn: Why storytelling matters more than marketing in culinary tourism How memorable experiences are built around people and place—not products Why sustainability and authenticity are essential for the next generation of tourism professionals How destinations can better collaborate with experience creators Visit Marc's website here . Connect with Marc on LinkedIn. The Taste of Place podcast is sponsored by the World Food Travel Association’s Taste of Place movement. Taste of Place is a global initiative that celebrates culinary culture, food heritage, and the makers behind them. Through the movement, travelers and consumers are encouraged to connect more deeply with destinations and products through their unique flavors and traditions. Learn more at JoinTasteofPlace.org.

You can listen to Ep 86. Marc Checkley - The Story Before the Sip online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep 86. Marc Checkley - The Story Before the Sip is an episode from Eat Well Travel Better: The Business of Food Travel by World Food Travel Association.

This episode is 00:43:10 long.

This episode was published on Mar 10, 2026.

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