DP 195: Finding Great Sources for Content Inside your Team

As many organizations can relate, Julia Toepfer knows that it can be hard to generate the amount of content needed to tell your story when you have a small team. Julia, marketing and online engagement manager at National Immigrant Justice Center, joins this session to share how NIJC found inspiration for content from an unexpected source: its own staff. Julia shares how she and her team encourage staff members to contribute to telling NIJC's stories in ways they're comfortable with, whether it's writing a post, making a video, or even being featured in the story themselves. They explore maintaining messaging for staff members who are not in marketing, how to avoid hurting feelings or egos in new situations, and more.

You can listen to DP 195: Finding Great Sources for Content Inside your Team online on Radio and Podcast. Open the player on this page to stream the available audio.

DP 195: Finding Great Sources for Content Inside your Team is an episode from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky.

This episode is 37:24 long.

This episode was published on Feb 27, 2019.

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