DP 192: Digivols: The Next Level for Social Media Ambassadors

Even for an organization as big as the Red Cross, having a team of volunteers with a wide set of skills can make a huge difference — especially today in digital communications and social media. Sara Falconer, director of digital communications at Canadian Red Cross, joins this session to talk about how the organization created a system that allows volunteers to lead the charge in the next wave of social media ambassadors, and how they ensure volunteers feel like they're making a real difference. She and Beth explore the merits of a shared editorial calendar, encouraging experimentation with a new program, and more.

You can listen to DP 192: Digivols: The Next Level for Social Media Ambassadors online on Radio and Podcast. Open the player on this page to stream the available audio.

DP 192: Digivols: The Next Level for Social Media Ambassadors is an episode from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky.

This episode is 44:57 long.

This episode was published on Jan 16, 2019.

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