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DP 193: Detox your Database for Better Conversion artwork
Government & Organizations

DP 193: Detox your Database for Better Conversion

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky

Jan 30, 201948:16Government & Organizations

Segmenting your messaging isn't a new concept—but there are new ways to do it without relying on just demographics. To Amanda Parsons, Associations Coordinator for the Oregon Recreation and Park Association, participatio...

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