DP 193: Detox your Database for Better Conversion

Segmenting your messaging isn't a new concept—but there are new ways to do it without relying on just demographics. To Amanda Parsons, Associations Coordinator for the Oregon Recreation and Park Association, participation is a spectrum, and that translates to your email messaging as well. She joins this session to talk about how to use indicators of participation as a means of sending the messages people really want to receive without clogging their inboxes. She and Beth explore the value of segmenting based on interest level, how to effectively give your email database a cleanse and create a "healthy list," the lead indicators of an unhealthy list, and more.

You can listen to DP 193: Detox your Database for Better Conversion online on Radio and Podcast. Open the player on this page to stream the available audio.

DP 193: Detox your Database for Better Conversion is an episode from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky.

This episode is 48:16 long.

This episode was published on Jan 30, 2019.

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