DP 194: Turning Event Givers into Organization Donors

Say you have a great event that brings in big numbers of participants and donations to your organization. What should you do when the event is over to encourage guests and donors who may have given only to support a certain participant to continue giving to your organization? Kimberly Kroll-Goodwin, manager of events at STARS Air Ambulance in Saskatchewan, Canada, joins this session to share how her organization created a welcome series that introduced donors to the work STARS does and how they can get involved—without making a single ask. She and Beth explore how to measure where your donors come from, how to effectively tell your story to a new audience, and more.

You can listen to DP 194: Turning Event Givers into Organization Donors online on Radio and Podcast. Open the player on this page to stream the available audio.

DP 194: Turning Event Givers into Organization Donors is an episode from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky.

This episode is 32:31 long.

This episode was published on Feb 13, 2019.

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