DP 191: How to Create a Killer Email List

What's the secret to creating a killer email list? Believe it or not: The unsubscribe button. Gregg Banse, Director of Marketing and Business Development at the Lake Champlain Maritime Museum, joins this session to explore why quality is greater than quantity when it comes to your email lists, and why having people unsubscribe can actually lead to better results—and better relationships. He and Beth explore the value of automation, why opens aren't enough, how to understand email conversions, and much more.

You can listen to DP 191: How to Create a Killer Email List online on Radio and Podcast. Open the player on this page to stream the available audio.

DP 191: How to Create a Killer Email List is an episode from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky.

This episode is 38:06 long.

This episode was published on Jan 2, 2019.

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