DP 190: A New View on Content: Pillar Pages and Topic Clusters

What does content mean today? Jackie Lalley, co-founder of Yodelpop, joins this session to talk all things digital communications and content marketing. She and Beth explore the differences between keywords and core topics, and how they relate to the concepts of pillar pages and topic clusters. She explains how using blogs and tracking searches can help you better understand what language works and what doesn't. They talk about how to choose the right words for a topic cluster, why it's not all about traffic, and much more.

You can listen to DP 190: A New View on Content: Pillar Pages and Topic Clusters online on Radio and Podcast. Open the player on this page to stream the available audio.

DP 190: A New View on Content: Pillar Pages and Topic Clusters is an episode from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky.

This episode is 46:05 long.

This episode was published on Dec 19, 2018.

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