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DP 187: Re-Branding is Really About Change Management artwork
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DP 187: Re-Branding is Really About Change Management

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky

Re-branding is a term that comes up a lot—but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at Lincoln Park Zoo and why it's actually about what she calls change man...

About This Episode

DP 187: Re-Branding is Really About Change Management is an episode from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky. Re-branding is a term that comes up...

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Episode Details

Published Nov 7, 2018, 37:23 long, audio available.

Questions About This Episode

What is DP 187: Re-Branding is Really About Change Management about?

Re-branding is a term that comes up a lot—but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at Lincoln Park Zoo and why it's actually about what she calls change management. A re-brand done right resonates not just externally, but internally as well. She and Beth explore the difference between participation and engagement, how to know when a re-brand is completed successfully, and much more.

Where can I listen to DP 187: Re-Branding is Really About Change Management?

You can listen to DP 187: Re-Branding is Really About Change Management online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is DP 187: Re-Branding is Really About Change Management from?

DP 187: Re-Branding is Really About Change Management is an episode from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky.

How long is this episode?

This episode is 37:23 long.

When was this episode published?

This episode was published on Nov 7, 2018.

Can I save DP 187: Re-Branding is Really About Change Management for later?

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Are there related episodes from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations?

Yes. This page shows related episodes from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to DP 187: Re-Branding is Really About Change Management?

You can listen to DP 187: Re-Branding is Really About Change Management on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

DP 187: Re-Branding is Really About Change Management is from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky.

What are the episode details?

Published Nov 7, 2018 and 37:23 long