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DP 187: Re-Branding is Really About Change Management artwork
Government & Organizations

DP 187: Re-Branding is Really About Change Management

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky

Nov 7, 201837:23Government & Organizations

Re-branding is a term that comes up a lot—but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at Lincoln Park Zoo and why it's actually about what she calls change man...

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