DP 187: Re-Branding is Really About Change Management

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky

Re-branding is a term that comes up a lot—but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at Lincoln Park Zoo and why it's actually about what she calls change man...View more