DP 186: Sparking Participation in a Brand New Audience

The face of fishing and other outdoor water sports has long been typically associated with that of a man. Rachel Piacenza and Kendra Lee from the Recreational Boating and Fishing Foundation join this session to talk about Take Me Fishing, which is run by the Foundation, and its new marketing campaign that strives to put the focus on women in fishing. They share the research tactics they used to discover the typical audience for fishing isn't what it may seem, how they focused their campaign on a new demographic, and much more.

You can listen to DP 186: Sparking Participation in a Brand New Audience online on Radio and Podcast. Open the player on this page to stream the available audio.

DP 186: Sparking Participation in a Brand New Audience is an episode from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations by Beth Brodovsky.

This episode is 36:35 long.

This episode was published on Oct 24, 2018.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations when more episodes are available from the podcast feed.