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'Marketing mindset' a key to transforming healthcare, digital health? artwork
Science & Medicine

'Marketing mindset' a key to transforming healthcare, digital health?

Business of Healthcare by Business of Healthcare

Oct 9, 201930:05Science & Medicine

Why are marketing tools, techniques and approaches so important to transforming healthcare? In his BOH interview, Zeev Neuwirth, MD says, "The field, in my estimation, that really understands what people want and need is...