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Arkansas Children's using Digital Ethnography for 'Voice of the Customer'
Digital ethnography observes healthcare decision making on community message boards. These insights bring a more distinct 'voice of the customer' to shape marketing and service delivery. Health system marketing leader Je...
About This Episode
Arkansas Children's using Digital Ethnography for 'Voice of the Customer' is an episode from Business of Healthcare by Business of Healthcare. Digital ethnography observes healthcare decision making on community message boards. These insigh...
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This episode belongs to Business of Healthcare.
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Episode Details
Published Oct 25, 2019, 22:22 long, audio available.
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Questions About This Episode
What is Arkansas Children's using Digital Ethnography for 'Voice of the Customer' about?
Digital ethnography observes healthcare decision making on community message boards. These insights bring a more distinct 'voice of the customer' to shape marketing and service delivery. Health system marketing leader Jeff T. House and digital ethnography Dean Browell, Ph.D. join BOH host Matthew Hanis to explain how digital ethnographic research is applied and some of the surprising insights which have emerged.
Where can I listen to Arkansas Children's using Digital Ethnography for 'Voice of the Customer'?
You can listen to Arkansas Children's using Digital Ethnography for 'Voice of the Customer' online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Arkansas Children's using Digital Ethnography for 'Voice of the Customer' from?
Arkansas Children's using Digital Ethnography for 'Voice of the Customer' is an episode from Business of Healthcare by Business of Healthcare.
How long is this episode?
This episode is 22:22 long.
When was this episode published?
This episode was published on Oct 25, 2019.
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Are there related episodes from Business of Healthcare?
Yes. This page shows related episodes from Business of Healthcare when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Arkansas Children's using Digital Ethnography for 'Voice of the Customer'?
You can listen to Arkansas Children's using Digital Ethnography for 'Voice of the Customer' on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Arkansas Children's using Digital Ethnography for 'Voice of the Customer' is from Business of Healthcare by Business of Healthcare.
What are the episode details?
Published Oct 25, 2019 and 22:22 long