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Ep 536 Mastering the Deal: 3 Types of Sellers, 3 Very Different Deals — Which One Are You?
Most founders approach a sale with one goal: get the highest price possible. But Mark Ferrer argues that focusing only on price can lead to the wrong deal, the wrong partner, and a painful transition after closing. In th...
About This Episode
Ep 536 Mastering the Deal: 3 Types of Sellers, 3 Very Different Deals — Which One Are You? is an episode from Built to Sell Radio by Hosted by John Warrillow, the creator of The Value Builder System™.. Most founders approach a sale with one...
Podcast
This episode belongs to Built to Sell Radio.
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Episode Details
Published Mar 6, 2026, 01:02:23 long, audio available.






