Business

Inside the Dupe Revolution Part 2

Feb 19, 202519:44Business

In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire genera...

About This Episode

Inside the Dupe Revolution Part 2 is an episode from Brand & New by INTA. In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brand...

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Published Feb 19, 2025, 19:44 long, audio available.

Inside the Dupe Revolution Part 2

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