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Inside the Dupe Revolution Part 1

Brand & New by INTA

Feb 19, 202513:08Business

In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retai...

About This Episode

Inside the Dupe Revolution Part 1 is an episode from Brand & New by INTA. In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternative...

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This episode belongs to Brand & New.

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Episode Details

Published Feb 19, 2025, 13:08 long, audio available.