Inside the Dupe Revolution Part 1

In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retail. The episode traces this evolution from INTA's 2019 study on Gen Z's relationship with counterfeit products to today's viral dupe culture. The journey begins with intellectual property attorney David Lipkus breaking down the crucial legal distinctions between dupes and counterfeits. Brand strategist Jessica Binns then examines how social media has normalized and amplified dupe culture among young consumers. The episode culminates with insights from beauty influencer Cassandra Bankson, who shares a unique perspective from the front lines of this movement, including how she evaluates and recommends dupes to her more than two million followers. This episode is part one of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands. Inside the Dupe Revolution | Part 2 RESOURCES : About Cassandra Bankson About Jessica Binns About Alastair Gray About David Lipkus INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019) About the Unreal Campaign INTA Fact Sheet: Protecting a Trademark

You can listen to Inside the Dupe Revolution Part 1 online on Radio and Podcast. Open the player on this page to stream the available audio.

Inside the Dupe Revolution Part 1 is an episode from Brand & New by INTA.

This episode is 13:08 long.

This episode was published on Feb 19, 2025.

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