Brand is Everything: Founder Kate Prince on Building Ancient+Brave

Davina McCall is my daily running/dog-walking buddy (okay, okay... only in my earbuds), SO when I heard that she was promoting Ancient+Brave on her podcast, I just KNEW I had to see if I could get founder Kate Prince onto Brand Growth Heroes to find out just HOW she is scaling this incredible wellness business. Because a brand that gets (and can afford) someone like Davina on their *team* has got to be doing something right, right? Founder Kate began her career as a City lawyer, to discovering her creative side working as a lawyer at Endemol (right at the beginning of Big Brother...), through a first founding venture into Tea, to building one of the UK’s most exciting wellness brands. In this honest conversation, Kate shares the harsh realities of scaling fast, why obsession with brand and storytelling matters, and how learning to let go as a leader can become a founder’s greatest strength. In this episode, you’ll learn: Why there’s no silver bullet in scaling AND how Kate got from £1m to £10m by stacking growth in layers. Why Kate believes brand is everything AND how design, packaging, and storytelling turned Ancient + Brave from products into a movement. The surprising choice to hire nutritionists early and why it paid off for credibility and product leadership. How Ancient+Brave raised money but kept it in the bank , a rare approach that gave them confidence and control. Why ritual and experience matter as much as product features, and how to make consumers feel something. The lessons Kate learned about team, culture, and leadership along the way. I loved recording this conversation. I’ve already listened back three times, and I’m still learning from it. I know you will too. Enjoy. Did this episode make you think differently or give you an idea? If so PLEASE SHARE THE LOVE BACK BY taking a few minutes to 1. Hit 🔔 FOLLOW or 🔔

You can listen to Brand is Everything: Founder Kate Prince on Building Ancient+Brave online on Radio and Podcast. Open the player on this page to stream the available audio.

Brand is Everything: Founder Kate Prince on Building Ancient+Brave is an episode from Brand Growth Heroes by Brand Growth Heroes Mini MBA.

This episode is 56:10 long.

This episode was published on Sep 24, 2025.

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