Grubby D2C Plant-Based Meals | From Almost Failing to Scaling Profitably
Grubby - the award-winning plant-based meal kits and ready meals delivered to your door - went from a £23M valuation and rapid growth TO aro...
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Brand Growth Heroes
Brand Growth Heroes gets the inside track from founders who are driving the transformational growth of some wildly successful start-up brands in consumer goods categories around the world.
Episodes
20 of 134 episodes
Denzel’s | Brand & Emotion is Build a £213M Opportunity in the Pet Category
Most pet brands sell function. Denzel’s Dog Treats built its challenger brand around something very different: Happiness!! In this conversat...
Aduna Superfoods: Building The Supplements Category 3.0
Many of you founders working with niche ingredients out there might have struggled with this question: How do you build a new category when...
How Merchant Gourmet Doubled Sales from £15M to £30M in just 4 years
In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace...
How To Raise Investment For Your Consumer Brand Without Losing Control! Phil Hails-Smith, Joelson (Part 2)
How should founders value an early-stage consumer brand, negotiate with investors and raise capital without giving away more of the company...
Equity, Shareholders, Investment - How Much Should Brand Founders Give Away? | Phil Hails-Smith, Managing Partner, Joelson
How should co-founders divide equity - and what happens to those shares if one person leaves? In Part 1 of my conversation with Phil Hails-S...
Here We Flo | Building a £10M Period Care Challenger Brand
Tampons in an Ice Cream Tub In this episode of Brand Growth Heroes, I’m joined by Tara Chandra and Susan Allen, co-founders of Here We Flo,...
Why TrueStart Coffee Chooses Profitable Growth Over Scale | Founder Helena Hills
We don't often hear about Challenger brands that are PROFITABLE...So let's do it! *** Find out more about the NEW Brand Growth Heroes Septem...
How to Scale a Challenger Non Alc Drinks Brand in the USA | Lisa King Free AF Drinks
Most challenger founders assume international expansion should happen in neat, logical steps. New Zealand → Australia → UK → US. But Lisa's...
Mother Root's £16M Secret Growth Equation | Bethan Higson & Alice Gallsworthy
In this episode of Brand Growth Heroes, I’m joined by founder Bethan Higson and Alice Gallsworthy of Mother Root. Get this: Mother Root is a...
You've Got 'Brand Community' All Wrong says this Leading US Brand Expert
In this episode, I’m joined by digital strategist Sara Wilson, who coined the term “digital campfires” in Harvard Business Review, to explor...
How Citizens of Soil Is Reinventing Olive Oil
In this week’s episode, I’m joined by Sarah and Michael Vachon, the founders of Citizens of Soil, one of the most exciting challenger brands...
Female Founder Leadership Lessons | Emma Woods, Chair of Ancient+Brave, ex CEO of wagamama
Today, I’m joined by Emma Woods, Chair of Ancient+Brave, ex CEO of wagamama, and one of the most experienced growth leaders I know. Emma has...
Built Like a Media Brand: BOSH!’s Challenger Brand Playbook: Founders Henry Firth & Ian Theasby
This week, I’m joined by Henry Firth & Ian Theasby, the founders of BOSH!, to explore how an audience-first approach helped them build one o...
How MOTH is Mixing Up Cocktail Category Rules | Rob Wallis, Moth Premium RTD Cocktails
Want a deliciously sharp lesson in brand growth , category creation and how challenger brands can win by bringing new shoppers into tired ca...
The Secret Maths Formula YOU Need To Scale Your CPG Brand with Dr. James Richardson of Ramping Your Brand
What if I told you that there is a mathematical formula that separates those brands that scale really quickly and those brands that just tic...
Stop Stealing Market Share & Create $100M Categories Instead with Category Pirate Eddie Yoon
If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that think...
Why AI Will Be Bigger Than the Internet With 'Silicon Valley's Most Wanted' Paul Adams, Chief Product Officer Fin.ai
Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'. And as the leaders of challenger...
Why Marketing Doesn’t Matter Until You’re $100M+ SALES - David Lester, Co-Founder of OLIPOP
David Lester is the co-founder of OLIPOP, one of the MOST FAMOUS challenger brands in the United States. After our first interview IN PERSON...
STOP: Would You Build a House Without Instructions?
Why do so many of us founders try to do the equivalent of building a flatpack house without the instructions? And then beat ourselves up int...