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Stop Stealing Market Share & Create $100M Categories Instead with Category Pirate Eddie Yoon
If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon. Eddie is one of the...
About This Episode
Stop Stealing Market Share & Create $100M Categories Instead with Category Pirate Eddie Yoon is an episode from Brand Growth Heroes by Brand Growth Heroes Mini MBA. If you've ever heard me talk about Superconsumers, SuperGeos, or why you sh...
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Episode Details
Published Feb 17, 2026, 69:02 long, audio available.
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What is Stop Stealing Market Share & Create $100M Categories Instead with Category Pirate Eddie Yoon about?
If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon. Eddie is one of the world's leading thinkers on category design. He's a longtime Harvard Business Review contributor, co-founder of Category Pirates (a top Substack you must
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Which podcast is Stop Stealing Market Share & Create $100M Categories Instead with Category Pirate Eddie Yoon from?
Stop Stealing Market Share & Create $100M Categories Instead with Category Pirate Eddie Yoon is an episode from Brand Growth Heroes by Brand Growth Heroes Mini MBA.
How long is this episode?
This episode is 69:02 long.
When was this episode published?
This episode was published on Feb 17, 2026.
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Are there related episodes from Brand Growth Heroes?
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Where can I listen to Stop Stealing Market Share & Create $100M Categories Instead with Category Pirate Eddie Yoon?
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Which podcast is this episode from?
Stop Stealing Market Share & Create $100M Categories Instead with Category Pirate Eddie Yoon is from Brand Growth Heroes by Brand Growth Heroes Mini MBA.
What are the episode details?
Published Feb 17, 2026 and 69:02 long