The Great KitKat Heist, the "Sephora-fication" of Walmart, and More Reimagining Retail

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

You can listen to The Great KitKat Heist, the "Sephora-fication" of Walmart, and More Reimagining Retail online on Radio and Podcast. Open the player on this page to stream the available audio.

The Great KitKat Heist, the "Sephora-fication" of Walmart, and More Reimagining Retail is an episode from Behind the Numbers: an eMarketer Podcast by EMARKETER.

This episode is 28:16 long.

This episode was published on Apr 29, 2026.

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