Mind, Body, Basket: The Rise of the Wellness Shopper Behind the Numbers
Jun 8, 2026 - 28:07
Radio and PodcastLive Radio & Podcasts
Technology
Caitlin Clark and the Women’s Sports Gold Rush In the Game
On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact, discuss which women’s sport and athlete could be next to break out, and look...
About This Episode
Caitlin Clark and the Women’s Sports Gold Rush In the Game is an episode from Behind the Numbers: an eMarketer Podcast by EMARKETER. On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Cait...
Podcast
This episode belongs to Behind the Numbers: an eMarketer Podcast.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published May 21, 2026, 34:06 long, audio available.
Related Episodes
Continue listening to more episodes from Behind the Numbers: an eMarketer Podcast.
Touch Grass Marketing: How Digital Brands Go IRL Behind the Numbers
Jun 5, 2026 - 29:58
Britain’s Retail King: Tesco’s Next Chapter Reimagining Retail
Jun 3, 2026 - 25:59
Social Media Is Quietly Taking Over Your Living Room Behind the Numbers
May 29, 2026 - 24:47
Questions About This Episode
What is Caitlin Clark and the Women’s Sports Gold Rush In the Game about?
On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact, discuss which women’s sport and athlete could be next to break out, and look at how marketers can capitalize on the growing popularity of women’s sports without getting left behind. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Paola Flores-Marquez. Listen wherever you get your podcasts, or watch on YouTube and Spotify.
Where can I listen to Caitlin Clark and the Women’s Sports Gold Rush In the Game?
You can listen to Caitlin Clark and the Women’s Sports Gold Rush In the Game online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Caitlin Clark and the Women’s Sports Gold Rush In the Game from?
Caitlin Clark and the Women’s Sports Gold Rush In the Game is an episode from Behind the Numbers: an eMarketer Podcast by EMARKETER.
How long is this episode?
This episode is 34:06 long.
When was this episode published?
This episode was published on May 21, 2026.
Can I save Caitlin Clark and the Women’s Sports Gold Rush In the Game for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Behind the Numbers: an eMarketer Podcast?
Yes. This page shows related episodes from Behind the Numbers: an eMarketer Podcast when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Caitlin Clark and the Women’s Sports Gold Rush In the Game?
You can listen to Caitlin Clark and the Women’s Sports Gold Rush In the Game on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Caitlin Clark and the Women’s Sports Gold Rush In the Game is from Behind the Numbers: an eMarketer Podcast by EMARKETER.
What are the episode details?
Published May 21, 2026 and 34:06 long