
Mind, Body, Basket: The Rise of the Wellness Shopper Behind the Numbers
Jun 8, 2026 - 28:07
Radio and PodcastLive Radio & Podcasts
On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact, discuss which women’s sport and athlete could be next to break out, and look...
Caitlin Clark and the Women’s Sports Gold Rush In the Game is an episode from Behind the Numbers: an eMarketer Podcast by EMARKETER. On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Cait...
This episode belongs to Behind the Numbers: an eMarketer Podcast.
Use the player on this page to stream the episode online.
Published May 21, 2026, 34:06 long, audio available.
On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact, discuss which women’s sport and athlete could be next to break out, and look at how marketers can capitalize on the growing popularity of women’s sports without getting left behind. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Paola Flores-Marquez. Listen wherever you get your podcasts, or watch on YouTube and Spotify.
You can listen to Caitlin Clark and the Women’s Sports Gold Rush In the Game online on Radio and Podcast. Open the player on this page to stream the available audio.
Caitlin Clark and the Women’s Sports Gold Rush In the Game is an episode from Behind the Numbers: an eMarketer Podcast by EMARKETER.
This episode is 34:06 long.
This episode was published on May 21, 2026.
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Yes. This page shows related episodes from Behind the Numbers: an eMarketer Podcast when more episodes are available from the podcast feed.
You can listen to Caitlin Clark and the Women’s Sports Gold Rush In the Game on this page when the episode audio is available from the podcast feed.
Caitlin Clark and the Women’s Sports Gold Rush In the Game is from Behind the Numbers: an eMarketer Podcast by EMARKETER.
Published May 21, 2026 and 34:06 long