Walmart vs. Amazon: Agents, Memberships, and the Fight for Cool | Reimagining Retail
In today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination?...
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Behind the Numbers: an eMarketer Podcast
How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce,...
Episodes
20 of 184 episodesWhy a New Content Chief? Are Live Sports Its Future? — The 3 Big Questions for Netflix | Behind the Numbers
In today’s podcast episode, we explore the three biggest questions surrounding Netflix: Will a new content chief turn around its programming...
The Digital Lives and Lifestyles of Everyone in the World: Short-Form Video Surges, AI Use Cases, and More | Behind the Numbers
In today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different co...
Fenty Beauty's Mega Livestream, Rivian’s Ghostbusters Halloween Mode, and More | Reimagining Retail
In today’s podcast episode, we present our (somewhat Halloween-themed) Unofficial Monthly Retailer Awards (UMRAs) for October. The awards in...
The Next Marketing Battleground Is Real Life | Behind the Numbers
In today’s podcast episode, we explore why real life is becoming marketing’s next big frontier, what it means for brands to return to the re...
Beyond Attention as Intent Eyes a Bigger Role in Ad Spending | Behind the Numbers
In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an...
America is Falling Out of Love with Baseball | In the Game
On today’s podcast, we discuss whether baseball is actually growing, if its traditions are a strength or a weakness, whether it has a star p...
Kendra Scott on How to Unwrap Shopper Intent During the Holidays | Reimagining Retail
In today’s podcast episode, we explore the differences between customers shopping for themselves and those shopping for someone else, the si...
Meta’s Muse Will Make Us Rebuild the Internet | Behind the Numbers
In today’s podcast episode, we discuss whether Meta is best positioned to launch a personal AI agent like Muse, which use cases are most lik...
A Smarter AI-Fridge, Skydance Drowns In Debt, Conversational Commerce Disrupts Choice: 3 Media What-Ifs | Behind the Numbers
In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is una...
How Claire’s Is Winning Over a New Generation Without Losing Its Legacy | Reimagining Retail
In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevan...
Meta’s Muse Flops, the BBC Sells Ads, and Regional Sports Networks Collapse: 3 Media What-Ifs | Behind the Numbers
In today’s podcast episode, we discuss what would happen if an extended MLB lockout led to a death spiral for regional sports networks (RSNs...
What Mobile Measurement Teaches Us About Digital Transformation | Behind the Numbers
In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobil...
The IAB Weighs In On When Influence Starts to Feel Manufactured | Reimagining Retail
On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and cr...
The Doctor’s New Role in an AI World | Behind the Numbers
In today’s podcast episode, we discuss how the use of AI in healthcare has evolved in recent years, which part of the patient care journey A...
Log Off. Look Up. Why Is Everyone Craving Real Life Again? | Behind the Numbers
In today’s podcast episode, we discuss how our relationship with screens is changing, how the emergence of consumer-facing AI is influencing...
Target's Isaac Mizrahi Employee Apparel Line, McDonald's Media Network, and More | Reimagining Retail
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for September. The awards include “Most Impactful Ca...
When Sports Storytelling Changes the Game | In the Game
On today’s podcast episode, we discuss the secret ingredient behind the success of sports shows, whether ancillary content ultimately makes...
The Future of Digital Is Defined by the Human-AI Relationship | Behind the Numbers
In today’s podcast episode, we discuss the future of digital — what data points best tell the story of AI consumer adoption so far, which st...
Could AI Hurt Your Brand? | Behind the Numbers
In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they disco...