The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers
In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why T...
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Behind the Numbers: an eMarketer Podcast
How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce,...
Behind the Numbers: an eMarketer Podcast Podcast Guide
Listen to Behind the Numbers: an eMarketer Podcast, a Technology podcast by EMARKETER. Stream 132 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail
On today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothin...
Fox + Roku = ? | Behind the Numbers
In today’s podcast episode, we discuss why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be af...
AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers
In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to g...
How Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail
On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases,...
The Secret Behind Every Great AI Agent | Behind the Numbers
In today's podcast episode, we discuss the patterns behind where AI agents are being built, the technologies that are enabling marketers to...
Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS
On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advert...
The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail
On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently,...
Winning the World Cup: Capturing Fans at the World's Biggest Event | In the Game
On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World C...
Why Advertisers Are Buying Moments, Not Media | Behind the Numbers
In today's podcast episode, we discuss how consumer intent changes throughout the year, what actually happens to shoppers in the seconds aft...
Kroger Precision Marketing Discusses How Marketers Are Rethinking Brand Growth Strategies
On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and...
Nike Says Knicks Always Dreamed, Stella Artois Says "Work From the Bar", and More | Reimagining Retail
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for June, including awards for “Most Impactful Campa...
Apple's New Siri Crashes The AI Party | Behind the Numbers
In today’s podcast episode, we discuss the main reasons Apple might be about to take over the AI race, the challenges Siri is going to face,...
What Travel Will Look Like For Americans This Summer | Behind the Numbers
In today’s podcast episode, we discuss what summer travel will look like for Americans this year, where people go online to book their vacat...
ThredUp Explains How to Make Resale Work for You | Reimagining Retail
On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand sto...
Cannes 2026: What Everyone Is Talking About | Behind the Numbers
In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to...
AI Can Recommend. But Can It Sell? | Behind the Numbers
In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party A...
What Every Retailer Can Learn from the Value Apparel Shopper with Rainbow Apparel | Reimagining Retail
On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchas...
Mind, Body, Basket: The Rise of the Wellness Shopper | Behind the Numbers
In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the trad...
Touch Grass Marketing: How Digital Brands Go IRL | Behind the Numbers
In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” reall...