Bombas and Soles4Souls on What Purpose Looks Like in Practice
On today’s podcast, we discuss how Bombas has held onto its purpose as it has scaled, what separates partnerships that last from those that...
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Behind the Numbers: an eMarketer Podcast
How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce,...
Behind the Numbers: an eMarketer Podcast Podcast Guide
Listen to Behind the Numbers: an eMarketer Podcast, a Technology podcast by EMARKETER. Stream 144 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Episodes
20 of 144 episodesMeta's Next Big App? Meta's Next Big Agent? — The 3 Big Questions for Meta | Behind the Numbers
On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social n...
From Fitness Tracker to AI Health Hub: Which Health Metrics Really Matter? | Behind the Numbers
In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are r...
After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail
On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how...
Is Google’s AI Bet Too Big? YouTube's Next Chapter? — The 3 Big Questions for Google | Behind the Numbers
On today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race?...
The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers
On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We...
The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game
On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and spor...
Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campa...
Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers
On today’s podcast episode, we discuss the three biggest questions surrounding Netflix right now: Will the shift from a few long weekly view...
What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers
In today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and wheth...
The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail
On today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting sh...
What If... Sports Viewership Declined, Meta Paid $1.4T, and AI Monetized Product Placement? | Behind the Numbers
In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New...
The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers
In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why T...
The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail
On today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothin...
Fox + Roku = ? | Behind the Numbers
In today’s podcast episode, we discuss why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be af...
AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers
In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to g...
How Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail
On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases,...
The Secret Behind Every Great AI Agent | Behind the Numbers
In today's podcast episode, we discuss the patterns behind where AI agents are being built, the technologies that are enabling marketers to...
Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS
On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advert...
The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail
On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently,...