Why OpenAI Thinks AGI Is Here | Behind the Numbers
In today’s podcast episode, we discuss what would convince us that Artificial General Intelligence (AGI) has actually arrived, whether OpenA...
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Behind the Numbers: an eMarketer Podcast
How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce,...
Episodes
20 of 161 episodes
Will AI Be a Gift-Giving Hero or Retail Headache? | Reimagining Retail
On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping...
Why Travel’s Biggest Brands Invisible in AI Answers | Behind the Numbers
In today’s podcast episode, we discuss why travel brands are missing from trip-planning responses, what AI answers are most likely to includ...
Reddit's Growing Importance | Behind the Numbers
In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the pla...
How David’s Bridal Helps With the Entire Wedding Journey | Reimagining Retail
On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different...
The AI Financial Advisor: Banks’ Biggest Opportunity or Biggest Threat? | Behind the Numbers
In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own website...
How Meta’s Landmark Trial Will Reshape Social Media | Behind the Numbers
In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety featur...
Kidulting is Big Business | Reimagining Retail
On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, an...
YouTube's Complicated Relationship With TV | Behind the Numbers
In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digi...
The AI Platforms Race: From Curious to Customer | Behind the Numbers
In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stro...
Clarks’ Kris Kross “Jump” Reboot, Halos x Blippi’s Healthy School Snacking, and More | Reimagining Retail
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for August, focusing on Back-to-School activations....
AI IRL: How People Really Use It | Behind the Numbers
In today’s podcast episode, we discuss why it’s important for people to think about AI adoption differently than we have in the past, which...
Affiliate as a Strategy with AWIN and HigherDOSE | Behind the Numbers
In today’s podcast episode, we discuss the evolving definition of affiliate marketing, the most interesting areas of the space today, and ho...
Soccer’s Advertising Opportunity: Reaching the World’s Biggest Audience | In the Game
On today’s podcast episode, we discuss how advertisers can transition from World Cup storytelling into domestic league campaigns, what makes...
Why Shopping Feels Disconnected with Colgate-Palmolive | Reimagining Retail
On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most...
An Advertising Disconnect? AI Covers and Remixes? — The 3 Big Questions for Spotify | Behind the Numbers
On today’s podcast episode, we discuss the three biggest questions surrounding Spotify right now: Why is there a disconnect between Spotify’...
Amazon's AI Gaining Traction? Will AWS Eclipse Retail Soon? — The 3 Big Questions for Amazon | Behind the Numbers
On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with...
Bombas and Soles4Souls on What Purpose Looks Like in Practice
On today’s podcast, we discuss how Bombas has held onto its purpose as it has scaled, what separates partnerships that last from those that...
Meta's Next Big App? Meta's Next Big Agent? — The 3 Big Questions for Meta | Behind the Numbers
On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social n...
From Fitness Tracker to AI Health Hub: Which Health Metrics Really Matter? | Behind the Numbers
In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are r...