What Mobile Measurement Teaches Us About Digital Transformation | Behind the Numbers
In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobil...
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Behind the Numbers: an eMarketer Podcast
How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce,...
Episodes
20 of 172 episodes
The IAB Weighs In On When Influence Starts to Feel Manufactured | Reimagining Retail
On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and cr...
The Doctor’s New Role in an AI World | Behind the Numbers
In today’s podcast episode, we discuss how the use of AI in healthcare has evolved in recent years, which part of the patient care journey A...
Log Off. Look Up. Why Is Everyone Craving Real Life Again? | Behind the Numbers
In today’s podcast episode, we discuss how our relationship with screens is changing, how the emergence of consumer-facing AI is influencing...
Target's Isaac Mizrahi Employee Apparel Line, McDonald's Media Network, and More | Reimagining Retail
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for September. The awards include “Most Impactful Ca...
When Sports Storytelling Changes the Game | In the Game
On today’s podcast episode, we discuss the secret ingredient behind the success of sports shows, whether ancillary content ultimately makes...
The Future of Digital Is Defined by the Human-AI Relationship | Behind the Numbers
In today’s podcast episode, we discuss the future of digital — what data points best tell the story of AI consumer adoption so far, which st...
Could AI Hurt Your Brand? | Behind the Numbers
In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they disco...
How Seasonal Moments Reveal What Consumers Want Next | Behind the Numbers
In today’s podcast episode, we discuss what seasonality means today as shopping behaviors and consumer needs become less tied to a single mo...
Meet the New Beauty Counter | Reimagining Retail
On today’s podcast episode, we discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every re...
The AI Slowdown Debate: What’s at Risk? | Behind the Numbers
In today’s podcast episode, we discuss why some of the biggest names in AI are now calling for a slowdown in development, what we would gain...
Why OpenAI Thinks AGI Is Here | Behind the Numbers
In today’s podcast episode, we discuss what would convince us that Artificial General Intelligence (AGI) has actually arrived, whether OpenA...
Will AI Be a Gift-Giving Hero or Retail Headache? | Reimagining Retail
On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping...
Why Travel’s Biggest Brands Invisible in AI Answers | Behind the Numbers
In today’s podcast episode, we discuss why travel brands are missing from trip-planning responses, what AI answers are most likely to includ...
Reddit's Growing Importance | Behind the Numbers
In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the pla...
How David’s Bridal Helps With the Entire Wedding Journey | Reimagining Retail
On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different...
The AI Financial Advisor: Banks’ Biggest Opportunity or Biggest Threat? | Behind the Numbers
In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own website...
How Meta’s Landmark Trial Will Reshape Social Media | Behind the Numbers
In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety featur...
Kidulting is Big Business | Reimagining Retail
On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, an...
YouTube's Complicated Relationship With TV | Behind the Numbers
In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digi...