Touch Grass Marketing: How Digital Brands Go IRL Behind the Numbers

In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.

You can listen to Touch Grass Marketing: How Digital Brands Go IRL Behind the Numbers online on Radio and Podcast. Open the player on this page to stream the available audio.

Touch Grass Marketing: How Digital Brands Go IRL Behind the Numbers is an episode from Behind the Numbers: an eMarketer Podcast by EMARKETER.

This episode is 29:58 long.

This episode was published on Jun 5, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Behind the Numbers: an eMarketer Podcast when more episodes are available from the podcast feed.