AI Assistants That Sell You Things On The Side Behind the Numbers

In today’s podcast episode, we discuss whether OpenAI making $100bn in advertising revenue by 2030 is fanciful or genuinely on the cards; whether a chatbot ad model is starting to take shape; and whether there’s a world in which chatbots remain largely or completely ad-free, with AI companies relying instead on subscription revenue. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

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AI Assistants That Sell You Things On The Side Behind the Numbers is an episode from Behind the Numbers: an eMarketer Podcast by EMARKETER.

This episode is 23:00 long.

This episode was published on May 1, 2026.

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