Future of Bank Segmentation Is Conversational
Jul 13, 2026 - 9:45
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The SoFi Cross-Buy Engine Fuels Amazing Growth
SoFi is not winning by cross-selling harder. It is building a bank where members reach for the next product on their own.In this episode, Jim Marous breaks down how SoFi moved from a single-product student loan company t...
About This Episode
The SoFi Cross-Buy Engine Fuels Amazing Growth is an episode from Banking Transformed with Jim Marous by Jim Marous. SoFi is not winning by cross-selling harder. It is building a bank where members reach for the next product on their own.In...
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This episode belongs to Banking Transformed with Jim Marous.
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Episode Details
Published Jun 27, 2026, 9:43 long, audio available.
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