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Future of Bank Segmentation Is Conversational
Your bank has a birth date for every customer and almost no idea who any of them really are. In this Banking Insights Video, Jim Marous argues that age-based segmentation is failing at both ends of the range, the 72-year...
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Future of Bank Segmentation Is Conversational is an episode from Banking Transformed with Jim Marous by Jim Marous. Your bank has a birth date for every customer and almost no idea who any of them really are. In this Banking Insights Video,...
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This episode belongs to Banking Transformed with Jim Marous.
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Published Jul 13, 2026, 9:45 long, audio available.
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