Podcast #44 - AHAA 2013 Conference - AHAA-AARP Generational Study

Research: The Not So Hidden Value In Generational Trends Targeting the Best Hispanic Customer - An AHAA-AARP Generatonal-Cultural Study Where are tomorrow’s true growth opportunities? A presentation and panel discussion serves up a first look at groundbreaking research commissioned and directed by AHAA and funded in part by AARP. This first-ever in-depth study of all Latino Generational Segments – a multi-sourced, integrated analysis conducted with Scarborough/MRI – is packed with compelling insights and implications: How are psychographics and purchase habits changing across Latino Millennials, GenXers, and Younger/Older Boomers? Do different generations show different levels of acculturation? What generational similarities and differences exist between Hispanics and non-Hispanics? What categories represent new, dynamic Generational & Acculturation opportunities? Presenter: Scott Willoth –SVP Methods & Analytics, Scarborough Research Speakers: Lorraine Cortés-Vázquez - EVP Multicultural Markets & Engagement, AARP Nancy Tellet, Senior Vice President, Research & Consumer Insights, Tr3s Moderator: Leo Olper, Business Development and Integration Manager, d expósito&Partners Podcast - AHAA 2013 Conference - AHAA-AARP Generational Study

You can listen to Podcast #44 - AHAA 2013 Conference - AHAA-AARP Generational Study online on Radio and Podcast. Open the player on this page to stream the available audio.

Podcast #44 - AHAA 2013 Conference - AHAA-AARP Generational Study is an episode from AHAA: The Voice of Hispanic Marketing by Association of Hispanic Advertising Agencies AHAA.

The episode duration depends on the source podcast feed and may not always be available.

This episode was published on Aug 2, 2013.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from AHAA: The Voice of Hispanic Marketing when more episodes are available from the podcast feed.