Podcast #40 - AHAA 2013 Conference - CMO Chat with Felix Palau, Vice President Marketing, Tecate, Indio, Heineken USA

AHAA: The Voice of Hispanic Marketing by Association of Hispanic Advertising Agencies AHAA

This hard charging beer company with a diverse portfolio leverages deep consumer understanding into engaging experiences for urban, acculturated Latinos, creating traditional and non-traditional bilingual programs that c...View more