Podcast #40 - AHAA 2013 Conference - CMO Chat with Felix Palau, Vice President Marketing, Tecate, Indio, Heineken USA

This hard charging beer company with a diverse portfolio leverages deep consumer understanding into engaging experiences for urban, acculturated Latinos, creating traditional and non-traditional bilingual programs that cut across mobile, social media, music and sport, video, local events and more. Look for key insights and lessons learned after recent agency shifts, product launches, revamped packaging and unprecedented growth for the Tecate franchise. Podcast coming soon!

You can listen to Podcast #40 - AHAA 2013 Conference - CMO Chat with Felix Palau, Vice President Marketing, Tecate, Indio, Heineken USA online on Radio and Podcast. Open the player on this page to stream the available audio.

Podcast #40 - AHAA 2013 Conference - CMO Chat with Felix Palau, Vice President Marketing, Tecate, Indio, Heineken USA is an episode from AHAA: The Voice of Hispanic Marketing by Association of Hispanic Advertising Agencies AHAA.

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This episode was published on Aug 1, 2013.

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