Podcast #41 - AHAA Annual Conference - The Best of Effie

Have a look at some great ideas that really work! For the first time, AHAA partners with Effie Worldwide to recognize this year's most effective Hispanic marketing campaigns. The Effie Awards will showcase Effie Case Studies, as well as a conversation with judges of the 2013 Effie Awards North American program. This segment will focus on best practices for bringing ideas to life, key insights and industry trends. Case Study Presentation of 2013 Effie Award winnesr: “Mi Tide” for Tide/Procter & Gamble and Conill Advertising “Sabemos que te va a encantar" from KRAFT Macaroni & Cheese and CP+B The Effie Panel Discussion will feature past Effie judges and Effie-winning individuals discussing their insights and perspective on what it takes to effectively reach Hispanic consumers in today’s marketplace. Panelists will share from their “multicultural marketing effectiveness playbook,” addressing how to take marketing from “good” to “effective.” Panelists include: Simon El Hage, SVP, Director of Strategic Planning, Casanova Pendrill Enrique Marquez, SVP, Director of Strategy, Lápiz Eduardo Perez, President, PM Publicidad AHAA 2013 Conference - The Best of Effie

You can listen to Podcast #41 - AHAA Annual Conference - The Best of Effie online on Radio and Podcast. Open the player on this page to stream the available audio.

Podcast #41 - AHAA Annual Conference - The Best of Effie is an episode from AHAA: The Voice of Hispanic Marketing by Association of Hispanic Advertising Agencies AHAA.

The episode duration depends on the source podcast feed and may not always be available.

This episode was published on Aug 1, 2013.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from AHAA: The Voice of Hispanic Marketing when more episodes are available from the podcast feed.